Drink the brain tonic and intellectual soda fountain beverage Coca-Cola. [Atlanta "Evening Journal," June 30, 1887]Coca-colanization, also Coca-colonization coined 1950 during an attempt to ban the beverage in France, led by the communist party and the wine-growers.
France's Communist press bristled with warnings against US "Coca-Colonization." Coke salesmen were described as agents of the OSS and the U.S. State Department. "Tremble," roared Vienna's Communist Der Abend, "Coca-Cola is on the march!" [Time Magazine, 1950]Coca-colonialism attested by 1956.