<Abstrcat>Base on the importance of tourism image,we begin with ecotourism and tourism image and by give two new concepts-image-dome and image pressure-response,to explain the importance of tourism image on ecotourism,and the function of tourism image in ecotourism management.
基于旅游形象对旅游业的重要性,从旅游形象和生态旅游入手,通过提出两个全新的概念(形象穹和形象压感)来讨论旅游形象对生态旅游的重要性,以及旅游形象在生态旅游管理中的作用。