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Post-Olympic operation strategy of enterprise sponsorship;

奥运赞助企业的后续营销策略与实施

By the way of documentation and theoretical analysis, the enterprise patronage for 2008 Olympic Games and the development of Olympic economy were studied.

通过文献资料法、理论分析法对 2 0 0 8年北京奥运会企业赞助与发展奥运经济进行分析。

Opportunities and Challenges of Enterprises Sponsoring the Beijing Olympic Games;

北京奥运会体育赞助企业的机遇与挑战研究

On how to prevent enterprises sponsoring sports from rights infringed;

我国体育赞助企业权益被侵犯的预防与控制

A Study on the Risk Identification and Risk Management Strategy for Sports Sponsor in China;

对我国体育赞助企业行为的风险识别与风险管理策略的研究

An Analysis on the Background and Profit of Enterprise Entity Sports Sponsorship;

试析企业实体体育赞助的背景与效益

The Handicap of the Enterprise in Implementing Sports Sponsorship and Countermeasures

我国企业实施体育赞助的障碍及对策

Impact of Sponsoring Physical Culture upon Physical Industry and Participant Enterprises;

体育赞助对体育产业及参与企业的影响

Strategic Research on the Promotion of Corporate Brands Through Sports Sponsorship and Marketing

借助体育赞助营销提升企业品牌的策略研究

Study on Business Rights′ Protection of Business Enterprise Athletics′ Sponsor

企业实施体育赞助营销的商业权益保护研究

Study on Sponsoring in Large-scaled Comprehensive Sports Events of the Domestic Enterprises;

我国企业赞助大型综合性体育赛事的行为研究

Research into the Model of the Effect of Sports Sponsorship Marketing on Enterprise Brand Asset;

体育赞助营销影响企业品牌资产的模型研究

A Study on the Current Situation and Development Strategies of Enterprise Sports Sponsorship in China;

我国企业对体育赞助的现状及发展对策研究

An Analysis on the Current Situation and Its Countermeasures of Sports Sponsoring by Enterprises in Our Country;

我国企业体育赞助的现状分析及发展对策

On the Influence of the Participation of the Civilian-run Enterprise in Sports Sponsoring on Its Own Development;

民营企业参与体育赞助对自身发展的影响

A Study on the Problems and Measures of Sports Sponsor for Domestic Enterprise;

我国企业进行体育赞助的问题与对策研究

Economic Thinking on Enterprise Spending Much Money on Sports Sporsorship;

企业对体育赞助不惜重金的经济学思考

Sports Sponsorship of Telia in Sweden and It s Englightment to Us;

瑞典Telia体育赞助实例及对中国企业参与2008北京奥委会赞助活动的启示

Discussion on Existing Problems and Corresponding Measurement of Enterprises for Sports Sponsorship in China;

浅谈我国企业进行体育赞助存在的问题及应对措施

Effects of Sport Sponsorship on Corporation Employees with a Social Identification Theory

社会认同理论视角下企业的体育赞助对其员工的影响