Advertising is an activity of persuasion.
文章以古典修辞理论和西方现代修辞理论为指导,结合传播学、交际学、广告心理学的相关内容,用具体的广告实例对这三种主要诉诸手段加以分析,以加深对劝说诉诸理论的理解并对广告实践产生一定的指导作用。
This paper first elucidates metaphor from the perspective of relevance theory, and then gives examples to analyze how persuasion is realized by metaphor in advertisement, in which three forms-ethos, pathos and logos are embodied in various degrees.
首先从关联理论出发,对隐喻现象进行了阐释;然后解析了隐喻的劝说功能,它具有三种诉诸形式:理性诉诸、情感诉诸和人品诉诸;最后运用实例分析隐喻是如何在广告语篇中实现其劝说功能的。
This paper holds that from the viewpoint of discourse analysis various rhetoric phenomena on the level of words and sentences and discourse are invariably related to persuasion in oratory speeches.
本文认为 ,从语篇角度来看 ,演讲辞中词语、句子层面上的修辞现象以及存于篇章层次上的修辞现象都与劝说有关 ,这些修辞现象为实现上述三种诉诸共同起作用 ,根据演讲者不同的动机 ,而各有侧重。
Thematic structure,including marked theme and thematic progression,is closely related to the persuading function of advertising discourse.
就广告语篇而言,其目的是劝说消费者选择所宣传的产品,而这种劝说功能要通过各种语篇手段来实现。
The interpersonal meaning in English advertising depends on its tenor of discourse, realizes the tenor of discourse and greatly influences and realizes the persuading function of the discourse.
广告英语语篇中的人际意义是由其语篇的话语基调所决定的,人际意义体现了话语基调,从而也在很大程度上影响和体现着语篇的劝说功能。
The present paper sets out to investigate the realization of persuading function in public service advertisements based on an elaborated Halliday\'s conceptual framework.
劝说功能受人际意义的影响并通过人际意义实现。
The Effects of Persuasive Messages on College Students Career Decision-Making Attitudes;
劝说信息对大学生职业决策态度的影响
Contrastive Analysis of Persuasive Writing in Chinese and English Application Letters in Terms of Rhetoric;
中英申请信函之劝说信修辞对比分析
Following Suzuki's advice, Butterfly retires for a brief rest.
在铃木的劝说下,她退到内室稍事休息。
a communication that dissuades you.
劝人不要做某事的信息交流。
They persuaded me of their good intentions.
他们劝说我,使我相信他们是出于好意。
We shall have to stroke the old man down before we go out tonight.
我们今晚出去之前得劝说那位老人息怒。
They tried to convince us that their product was worth promoting .
他们设法劝说我们相信他们的产品值得推销。
Will you persuade your customer to arrange for a one-month extension of L/C No.TD204?
你们能不能劝说客户将TD204号信用证延期一个月?
He would not hope to persuade the President of the merits of communism.
他也不希望劝说总统相信共产主义如何优越。
"Jia Rui, anxious to smooth things over, urged Jin Rong softly, "Remember the proverb 'A murderer can only lose his head.'"
"贾瑞只要暂息此事,又悄悄的劝金荣说:"俗语说的好:杀人不过头点地.""
an admonitory letter, tone of voice
劝告的信、 语气.
advisory letter [slope maintenance]
劝喻信〔斜坡维修〕
Propaganda is the art of persuading others of what one does not believe oneself.-A. Eban
宣传是劝说别人去相信自己不相信的东西的艺术。--埃班
"Make him do it," she said to the Don.
“你也说句话,劝劝他嘛,”她对老头子说。
Evaluation of Eating Disorders Educational Information by Elaboration Likelihood Model of Persuasion Among Adolescents
精确概率劝导模型分析青少年对进食障碍教育信息的评价
After a moment of silence, the porcupine herself spoke, "Hsin-mei urged you to go to Chungking in his letter.How are you going to answer him?"
沉默了一会,刺猬自己说话了:“辛楣信上劝你到重庆去,你怎么回复他?”
He managed to persuade us of the workability of the scheme; now we had to persuade the boss.
他设法使我们相信了计划的可行性,现在我们该去劝说老板了。
He eventually conceded to write a thank-you note instead.
经我们劝说,他最终同意不再捐钱,只写了一封感谢信表达他的谢意。
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