From consumer perception perspective, this article studies how to improve effectiveness & efficiency of price promotion.
在这一背景下,加强价格促销的效果成为每个营销者的迫切需要,本文的研究目的就是从消费者感知的角度入手,研究如何开展价格促销才能达到更好的效果。
On brand loyalty of customer perceived value;
基于消费者感知价值的品牌忠诚研究
Estimation of consumption perception of the fair trader at the stage of weak market: exemplified by international trade fair of tourist commodities in Wuhu, China;
弱市场阶段的会展展商消费感知测度——以中国(芜湖)国际旅博会为例
Research of Corporation Brand Equity Protection Based on Consumer Cognition;
基于消费者认知的企业品牌权益保护研究
Therefore,in the process of brand extension,we must adhere to the consumer cognition guidance.
因此,在品牌延伸过程中,必须坚持消费者认知导向,从消费者的角度研究品牌延伸策略,研究消费者心理机制,借助情感迁移模型和联想需求模型探讨品牌延伸中消费者心理机制的作用机理,得出了品牌延伸的边界模型。
A Study on Consumer Perception Based Price Promotion Strategy;
基于消费者感知的价格促销策略研究
Research on Consumer Perceived Risk Management in B2C Environment;
B2C环境下消费者感知风险管理研究
The Research on the Consumer Perceived Risk and the Reducing Risk Behavior;
消费者感知风险及减少风险行为研究
On brand loyalty of customer perceived value;
基于消费者感知价值的品牌忠诚研究
On the Cognition and Response of Consumers in Cause-related Marketing;
善因营销中的消费者感知和反应研究
A Study on Evaluation of Brand Extension from the Perception of Consumer
基于消费者感知的品牌延伸评价研究
The Relation of Customer Perceived Risk and Trust in E-Commerce;
电子商务中消费者感知风险与信任的关系
Theoretic Analysis of Perceived Value by Consumers under Internet Environment;
网络环境下消费者感知价值的理论剖析
Improvement of the Model Based on the Consumers′ Perceptive Evaluation of Brand Extension;
基于消费者感知的品牌延伸模型的改进
The Perceived Risk Dimensions in Internet Shopping Environment;
互联网购物环境下的消费者感知风险维度
Impacts of the Reference Group on the Perception value of Costumer and the willness of their Perchase;
参照群体对消费者感知价值和购买意愿的影响
An Empirical Analysis of the Impact of the Factors of Product to the Consumers' Perceived Risk
产品因素对消费者感知风险影响的实证研究
The Study of PB Consumer s Behavior Based on Perception;
基于感知的自有品牌消费者行为研究
Analysis on Consumers Perceived Risk in Internet Shopping:Its Components and Sources;
网上消费者的感知风险及其来源分析
A Study on the Consumer's Perception of Made in China
国外消费者对“中国制造”的感知研究
The Influences of Chinese Traditional Values and Customer Perceived Values on Chinese Consumer Behavior
中国传统价值观与顾客感知价值对中国消费者消费行为的影响
As you know, there is always an immediate response from the public to a new article.
如你所知,消费者对新产品总是比较敏感的。
Study on the Effects of Consumers Different Perceived Value to Brand Loyalty;
消费者差异化感知价值对品牌忠诚的影响研究
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