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Semiotic Beauty——Soul of Advertisement English;

符号美——广告英语之魂

Translation Ways and Principles of Advertisement English;

谈广告英语的翻译方法及原则

A Study on the Implicature of Metaphor in English Advertising;

英语广告中隐喻隐涵义研究

Based on the theories of Halliday s systemic functional grammar,this paper focuses on the interpersonal meanings of mood system in English advertising.

文章以韩礼德的系统功能语法理论为基础,对英语广告语气系统的人际意义进行了研究。

This article mainly discusses the rhetorical features of English advertising and their respective aesthetic tendency.

英语广告的撰写者和翻译者在修辞艺术方面力求匠心独运,以便广告能够出奇制胜。

Study on the rhetorical devices of advertising English;

浅谈广告英语的修辞特色

Application of English advertisement to foreign language teaching;

英语广告应用于外语教学探析

Analysis about English advertisement for Coca-cola;

可口可乐英语广告的语言特点分析

On the rhetorical methods in English advertisement;

刍议英语广告中的修辞手法

Advertising memory psychology and expressing of English advertising;

广告记忆心理与广告英语的表达

The language of English advertising has its distinctive features.

广告英语语言独具特色 。

English advertising is a very important style to express information to public, which emphasizes its high commercial value.

广告英语语篇是一种注重商业价值的信息传播性文体。

A Brief Talk on the Translation of Advertising Language in Terms of Advertising Language Features;

从广告的语言特点谈广告英语的翻译

A Comparative Study on the Vocabulary between Advertising English and News English;

广告英语与新闻英语词汇特点的对比

Make Your Ads Shine with Rhetoric

妙用修辞,广告生辉 ——广告英语的修辞方式分析

The Language Characteristics of the English Ads and the Basical Studying on Translating

英语广告的语言特征及广告英译初探

A Contrastive Study of Words Characteristic between English and Chinese Advertisement;

汉语广告与英语广告语言特点之比较

Textual Features of English Advertisements and C-E Advertisement Translation;

英语广告语篇特征与汉语广告语篇英译

Influence of Tenor on the Mood System of English Advertisement Discourses;

语旨对英语广告语篇语气系统的影响

The Cooperative Principle and Advertising Language in English

英语中的合作原则及广告语言(英文)

Linguistic Features in English Advertising and a Cultural Perspective into the Chinese and Western Advertising Languages;

英语广告的语言特点及中西广告文化对比

Studies on the Language Features of Advertising English from the Perspective of Systemic-Functional Stylistics;

英语广告语言特点从功能文体学角度看英语广告语言

A Pragmatic Approach to Chinese and English Code-switching in Advertising Discourse;

广告语篇中英汉语码转换的语用研究

Pragmatic Analysis Advertising Language in Business English Language;

商务英语中广告语言艺术的语用分析

Analysis of Slogans in English Advertisements from the Pragmatic Perspective;

从语用学角度分析英语广告的口号语

Advertisement Variety of the English Language;

论英语语言的一种功能变体——广告语体

Interpersonal Functions of Person and Mood in English Advertising Discourse;

英语广告语篇中人称、语气的人际功能

A Study of English Composite Ads--An Analysis of Two Related English Education Ads

英语组合广告研究——对两则英语招生广告语篇的分析

Presupposition in Medicine Advertising;

预设在英语医药广告中的运用(英文)

The Stylistic Features of English"Hard-Sell"Advertisement;

英语“硬卖”广告的文体特征(英文)