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This paper introduces briefly the concepts and main objects of mobile marketing,analyzes on the types,merits and demerits of SMS,by using the relative theories of consumer accepting model,establishes the successful SMS model,and in the light of the object market,advances some SMS tactics based on mobile marketing.

介绍了移动营销的含义及主要对象,分析了短信息服务的类型与优缺点,并借鉴用户接受模型的相关理论,建立了成功的短信息服务模型,针对目标市场提出了基于移动营销的短信息服务策略。

Mobile marketing is being confronted with the unprecedented chances of development.

随着中国国内移动通讯行业的迅速发展,移动手机用户及移动数据的使用也迅速增加,移动营销面临着前所未有的发展机遇。

Application and Research of Windows Mobile in the Mobile Sales Terminal System;

Windows Mobile技术在移动销售终端中的应用及研究

Study on Construction & Management of China Mobile s Marketing Channel;

中国移动营销渠道的建设及管理研究

Channel Management Improve Plan Solution of Lanzhou Mobile

兰州移动营销渠道管理提升策略研究

The Research on Marketing Channel of Hunan Mobile Communication Corporation

湖南移动营销渠道整合优化问题研究

Zhejiang Mobile Marketing Management Platform-The Design and Implementation of Marketing Activities Subsystem;

浙江移动营销管理平台—营销活动子系统设计与实现

Mobile Operatormarketing Channels Rese Arch and Planning Model;

移动运营商营销渠道模式研究与规划

Mobile Data Marketing Strategy of Sichuan Mobile;

四川移动公司移动数据市场的营销策略

An Analytical Study on the Marketing Strategies of Rural Mobile Communication of Gansu Mobile Company

甘肃移动公司农村移动通信市场营销策略分析

Research on Technic&Commercial Policy of Mobile Bank

移动银行的技术完善与营销策略分析

The Research of Lanzhou Mobile Communication Company s Marketing;

兰州移动通信公司市场营销策略研究

Market Analyzing and Marketing Strategy of NingXia Mobile Telecommunication;

宁夏移动通信有限公司营销策略研究

Research on Marketing Strategy of Key Account of WN Mobile Communication Corp.;

WN移动公司集团客户营销策略研究

The Research of Cost Control during Marketing Process for Mobile Communication Products;

移动通信产品营销过程成本控制研究

Study on Strategy of Marketing Channel of T-city Mobile;

T城移动通信公司营销渠道策略研究

The Marketing Strategy Research of DeZhou Mobile Rural Area Market;

德州移动农村区域市场营销策略研究

Analysis Brand Marketing Strategies of China Mobile Communication Corporation;

中国移动通信公司品牌营销策略分析

Study of Marketing Strategy of Guiyang Mobile Communication Market;

贵阳移动通信公司市场营销策略研究

The Research on the Marketing Strategy of Beijing Unicom Co. Ltd Mobile E-commerce;

北京联通移动电子商务营销策略研究

Shallowly discussion the marketing strategy of the motion communication industry;

浅议如何创新移动通信业的营销策略