The author analyzes two kinds of phenomena of idioms application in advertising language:magical effect of original form and dismemberment of denaturation and points out the necessity of standard application of idioms.
当前广告语中运用成语有两种现象:原形妙用和变性肢解,规范使用成语是很有必要的。
CopyRight © 2020-2024 优校网[www.youxiaow.com]版权所有 All Rights Reserved. ICP备案号:浙ICP备2024058711号